2022 TOURISM IS ON THE WAY TO A RECORD WITH A POINT SHOT

TurkeyHealth.net

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TOURISM IS ON THE WAY TO A RECORD WITH A POINT SHOT

Despite the pandemic and war conditions in the world, Turkey has focused on a new record in tourism. In this respect, the August 2022 booking flow will also be an important promoter of this record.

Turkey iHealth – Turkey has announced that it is setting a new record in tourism by revising its target in an environment where there is a pandemic, the effects of war and the climate crisis problem all over the world. Market is a record goal, which is achieved step by step thanks to the diversity of the market, despite the absence of Russia and Ukraine from the main markets of Turkey in tourism. July-August booking flows also mark another full new month during this period, when almost every resort in coastal cities is experiencing high occupancy. In this context, there is a weight of German and British tourists in various cities. As well as the flow of tourists from Central Europe is promising.

42 million tourists and $ 35 billion in revenue minister of culture and tourism explaining this season before they move with the target, a war between Russia and Ukraine, despite being the target of the end of the year the number of tourists recently to 47 million, valued at $ 37 billion revenue target and they stated. In 2019, the last time Turkey hosted 52 million tourists, including 45 million foreign tourists, in the pre-pandemic period, it reached a record with revenues of $ 34.5 billion.

‘The market is diverse, the risk is dissipating’

Explaining that it is expected that the last months and future bookings will help Turkey reach its tourism goals, President of the Aegean Association of Tourist Businesses and Accommodation (ETHICS), said that the demand for tourists to Turkey is very high. July-August, the flow of bookings continues in the same way,“Jobs said. At the beginning of the season, reservations were aggravated due to the fear of the pandemic and the Russian/Ukrainian war. But none of them could stop us. This interest is an indication that Turkey’s place in world tourism is irreplaceable and that it can exceed this threshold even in all periods of fragility. August will be better than July, according to the apparent flow. As for the domestic tourist, despite the cost of living, the proportion of our guests goes in line with expectations. Germany and the UK are the first in demand in this respect, while a serious influx of bookings is also coming from the Middle European and Iranian markets. The diversity of tourists is increasing, we are distributing the risk,” he said.

The intensity continues

Due to the high costs and the inflation environment, the holiday price for the domestic tourist has risen this season. It seems that the domestic tourist goes on vacation on this axis, finding the most suitable option for himself, while the demand is also high in August. Chairman of the Board said, “This year, in general, the intensity of hotels in Aegean and Mediterranean locations continues as in July. Bodrum, Fethiye, Marmaris, Cesme, Datca, Sarigerme come to the fore in the Aegean Region, while Kemer, Alanya, Belek, Lara regions come to the fore in the Mediterranean region. It is also close to the metropolitan cities Sapanca, Yalova, Ayvalik, etc. holiday destinations are also preferred by guests who want to get away from the city, especially on weekends. On the Cyprus side, also known as the holiday and entertainment island, reservations are being made for hotels in Kyrenia and Bafra regions. in the period 2021-2022, hotel accommodation prices have increased due to inflation and costs. Since we are currently at the peak of the season, it is possible to say that prices are also higher for this period compared to other periods and start from 700-1,000 TL per person, including accommodation in an all-inclusive concept hotel,”he said.

‘The high performance period has begun’

Emphasizing that bookings in city hotels have accelerated as of March, the President of the Turkish Hoteliers’ Association (TÜROB) said that occupancy in Istanbul was 68.8 in the first 6 months of the year, and this rate was 69.8 percent in the first 6 months of 2019, taken as a pandemic basis. June May and June, we passed the numbers of 2019 on a monthly basis, but in the first 6 months of the year we were slightly behind 2019, said. In the first 6 months, the average occupancy rate in Turkey was 61.9 percent. This rate was 63.4 percent in the first 6 months of 2019 and 36.2 percent in the first 6 months of 2021.In the first 6 months of this year, there were increases in room prices and revenues of up to 30 percent in Istanbul. In Istanbul, tourists of Middle Eastern and Gulf origin are again weighing in. We are not yet where we want to be in the diversity of tourists by country, but it is gratifying that a noticeable movement has begun, especially in markets such as Europe, North and South America. Apart from the economic and social developments after the pandemic all over the world, the tourism movement is also being shaped according to instantaneous changes as never before in the past. That is why it is very difficult to give an estimated rate in advance for the coming months. Therefore, it is difficult to make an exact prediction, but we are watching clearly that the period of high performance has begun after the last 2 years,” he said.

‘We are doing well despite the circumstances’

Chairman of the Mediterranean Regional Representative Board of the Association of Travel Agencies of Turkey (TÜRSAB), noted that it seems that the interest of domestic and foreign tourists will continue in August, “One-on-one revisions show this. The fact that Russia is closed showed that we are doing well in our marketing efforts to other markets. The place of the missing one is not filled, but despite the world conditions, we can say that these figures are quite good,” he said.

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